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What to choose between SIM and eSIM?

SIM and eSIM serve the same purpose: one is physically inserted into your phone, while the other is virtual. The downside of eSIM is that, although most modern phones are compatible, some older devices are not. Therefore, it’s important to double-check your phone’s compatibility before purchasing one. What is certain, though, is that eSIM is the future, and traditional SIM cards are becoming less common. Once you've used an eSIM, it’s hard to go back to the traditional SIM card.

Pros and Cons of eSIM in Japan

Should I choose an eSIM instead of a regular SIM?
  • You can purchase it from abroad, receive it, and configure it in less than five minutes, so there’s no need to struggle with SIM cards upon arriving at the airport.
  • Since it’s not a physical item, there’s no risk of damaging or losing it.

    • Not every phone and device supports the technology.

    Can my phone support eSIM in Japan?

    It’s crucial to verify this before you spend your money! Read our article List of eSIM-Compatible Phones to see if your particular device is compatible.

    While most smartphones manufactured in recent years come with eSIM functionality, not all of them are unlocked. If you bought your phone outright, it’s likely unlocked. However, if your phone was obtained through a contract with a network provider, it’s probably locked to that provider.?

    Checking if your phone is unlocked is a quick and straightforward process. If you find that your phone is locked, reach out to your service provider to inquire about unlocking it before purchasing an eSIM. Alternatively, if you’re traveling with family or a small group, consider renting a pocket Wi-Fi device to share among yourselves.

The Different SIM Plan Options

Sakura Mobile

Now that you know what type of SIM you’re looking for based on your needs and how long you'll be in Japan, you’ll have several choices:?

Sakura Mobile: In addition to offering English support, Sakura Mobile provides different plans depending on your stay in Japan. Notably, every plan includes unlimited data.

For more details about the company, check out our article that highlights this well-known, foreigner-friendly business: Sakura Mobile.

Duration Price Data
5 days ?3,850 Unlimited data
8 days ?4,950 Unlimited data
12 days ?6,270 Unlimited data
15 days ?7,150 Unlimited data
21 days ?8,415 Unlimited data
30 days ?9,900 Unlimited data

Ubigi

Ubigi is a global eSIM provider, offering eSIMs for more than 200 destinations worldwide. While still a relatively new player in the Japanese eSIM market, they offer a range of plans to suit various needs. Options range from budget-friendly, single-day 500MB plans priced at ?360 to more comprehensive, month-long plans with unlimited data for ?9,000.

Duration Price Data
1 day ?360 500 MB
30 days ?570 1 GB
30 days ?1,200 3 GB
7 days ?2,000 10 GB
7 days ?4,000 Unlimited
30 days ?9,000 Unlimited

UPeSIM

provides simple, no-frills Japan eSIMs with fast 4G LTE & 5G coverage on KDDI’s network. Plans are data-only (no phone number), making them ideal for travelers who just need reliable internet for maps, messaging, and social media. Activation is instant once you connect to a supported network.

Japan eSIM Plans

Duration Price Data
7 days ~?520 1 GB
10 days ~?1,560 5 GB
30 days ~?2,600 10 GB

Do I need an unlimited data SIM card in Japan?

If you prefer a hassle-free option, then the unlimited data plan is perfect for you. However, if you mainly plan to use Google Maps and Google Translate while out and rely mostly on hotel Wi-Fi for browsing the internet, then an unlimited plan might be excessive.

Mobile Data Usage While Traveling
The average user typically consumes around 5GB of data per week in their home country. However, at home, you're likely connected to Wi-Fi most of the day. When traveling, the situation changes—Wi-Fi access may be more limited, so you'll depend on mobile data for essential tasks like navigation, translation, and searching for activities or directions.

If you're mainly using data for maps and messaging while out and about, 500MB to 1GB per day may suffice. But if you're spending a lot of time online during a long Shinkansen ride, using data for work, tethering, or staying active on social media, you might need to consider a larger data plan.

To avoid exceeding your daily data limit, download offline maps and try to save more intensive data tasks for when you're connected to Wi-Fi. You could also set a data usage alert on your phone or explore plans that offer data top-ups for extra peace of mind.

Which SIM card offers the best coverage in rural Japan?

When it comes to network coverage in Japan, NTT Docomo is often regarded as having the most extensive infrastructure across the country. However, there isn't a definitive winner when comparing overall quality among the three main providers: Docomo, AU, and Softbank. Recent studies have ranked Docomo highest in terms of general availability, while AU and Softbank lead the race in 5G coverage. Though Docomo is said to have the largest network, its large user base means it may experience slower speeds in crowded urban areas but typically performs better in rural regions.

Choosing the Right SIM or eSIM for Your Trip to Japan in 2024 summary

Whether you opt for a regular SIM card or the convenience of an eSIM, staying connected in Japan is essential for navigating, staying in touch, and making the most of your trip. The variety of SIM card plans and eSIM options available in 2024 ensures that travelers can find a solution tailored to their needs— , whether it’s for unlimited data, short-term use, or cost-effective options. For those looking for a quick and easy setup, eSIMs offer flexibility and eliminate the need for a physical card. However, if you’re looking for more traditional solutions, prepaid SIM cards remain widely available and reliable. Be sure to choose the option that best suits your travel habits, data needs, and budget to enjoy seamless connectivity throughout your trip to Japan.

? Japan SIM & eSIM Plan Comparison (2025)


? ?To help you make the best choice for your trip to Japan, we've compiled a detailed comparison table that covers all the major SIM and eSIM providers available in 2025. Whether you're looking for a short-term data plan, unlimited usage, eSIM convenience, or physical SIM delivery, this table breaks down everything—from prices and data limits to duration and special features. It's your one-stop guide to finding the plan that best matches your travel style, connectivity needs, and budget.
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Provider Type Plan Details Price Data Duration Notes
Sakura Mobile Physical SIM 5-Day Unlimited Plan ?3,850 Unlimited 5 days English support; pickup/delivery options available.
? ? 8-Day Unlimited Plan ?4,950 Unlimited 8 days ?
? ? 12-Day Unlimited Plan ?6,270 Unlimited 12 days ?
? ? 15-Day Unlimited Plan ?7,150 Unlimited 15 days ?
? ? 21-Day Unlimited Plan ?8,415 Unlimited 21 days ?
? ? 30-Day Unlimited Plan ?9,900 Unlimited 30 days ?
? eSIM 90-Day Unlimited Plan (2GB/day) ?26,400 Unlimited (FUP) 90 days 5G coverage; instant activation.
? Pocket Wi-Fi Lite Plan (1GB/day) ?3,700~ 1GB/day Varies Suitable for light users.
? ? Unlimited Plan ?5,500~ Unlimited Varies Ideal for heavy data usage.
eSIM 1-Day Plan ?360 500MB 1 day Instant activation; suitable for short stays.
? ? 30-Day Plan ?570 1GB 30 days ?
? ? 30-Day Plan ?1,200 3GB 30 days ?
? ? 7-Day Plan ?2,000 10GB 7 days ?
? ? 7-Day Unlimited Plan ?4,000 Unlimited 7 days ?
? ? 30-Day Unlimited Plan ?9,000 Unlimited 30 days ?
Physical SIM 1GB Monthly Plan ?1,650 1GB 30 days No contract; suitable for light users.
? ? 5GB Monthly Plan ?3,190 5GB 30 days ?
? ? 10GB Monthly Plan ?3,630 10GB 30 days ?
? ? 30GB Monthly Plan ?4,378 30GB 30 days ?
? ? 16-Day Unlimited Plan ?6,490 Unlimited 16 days Free worldwide delivery; ideal for medium-term stays.
Physical SIM 7-Day Plan ?2,800 Unlimited 7 days Easy activation; nationwide coverage.
? ? 15-Day Plan ?4,000 Unlimited 15 days ?
? ? 30-Day Plan ?5,100 Unlimited 30 days ?
? eSIM Unlimited Data Plan ?4,000 Unlimited Varies Instant QR activation; English support.
? Pocket Wi-Fi Business Wi-Fi ?660/day Unlimited Varies 18.5-hour battery; power bank included.
? ? Premium Wi-Fi ?705/day Unlimited Varies 20-hour battery; suitable for streaming and gaming.
Airalo eSIM 7-Day Plan ?700 1GB 7 days Budget-friendly; instant activation.
? ? 15-Day Plan ?1,400 2GB 15 days ?
? ? 30-Day Plan ?1,900 3GB 30 days ?
? ? 30-Day Plan ?2,800 5GB 30 days ?
? ? 30-Day Plan ?4,000 10GB 30 days ?
? ? 30-Day Plan ?6,900 20GB 30 days ?
? ? 90-Day Plan ?14,100 50GB 90 days ?
? ? 180-Day Plan ?26,000 100GB 180 days ?